Art has served as a communicative tool since its origins, as propaganda, as advertising, for business purposes. Art has been a profusely treated concept since the origins of mankind, posing certain challenges to research and whose intertextuality with other discourses is evident. \nThe relationship between communication and art has received considerable attention in scientific research and artistic production, with both disciplines drawing on each other\'s precepts. Thus, advertising takes artistic movements to the street, abandoning their traditional exhibition supports and becoming a powerful resource in advertising.\nIn this text, through the methodology of discourse analysis, we study the attribution to advertising of the basic aims of transtextual relations, pursuing the objectives of seeking authority and introducing the effect of complicity and recognition in the target audience and consumer. In this case, the result of the confluence between artistic guidelines and communicative purpose was an extensive persuasive campaign and the creation of a powerful brand image, which is analysed here and dissected in communicative and enterprise terms.

The overwhelming volumes of data coupled with advanced software infrastructure at the disposal of Big Data analysts (Data Scientist) compared to that of yesteryears, should have made it easy for fruitful extrapolation and analysis of data. By so doing, obtain credible and meaningful information and scientific conclusions, thereby enhancing decision making. Big Data Analytics helps Organizations, Governments, Agencies, Institutions, Researchers, Businesses, and many more to harness their data and use it to identify new opportunities and scientific discoveries. The Hadoop Common is a set of standard utilities and libraries which handle other Hadoop modules. It ensures that the hardware failures are managed by the Hadoop cluster automatically. New statistical thinking, as well as computational methods, are required to face the challenges of Big Data head-on. One of the biggest problems associated with Facebook\'s data is the credibility or the authenticity of the data. Issues such as noise accumulation, incidental endogeneity, heterogeneity, and spurious correlations, together with balancing the statistical accuracy and computational efficiency associated with Big Data, need to look at before designing effective analytical procedures for examining and predicting Big Data. Facebook data is necessarily at best, a fuzzy source of truth, but that does not mean it cannot be used to make scientific discoveries or essential business decisions. Data analysts, businesses, and security agencies should, at best, analyze Facebook\'s data with other different sources of data before making any decisive decisions.

Introduction: at present little is known about the effect of satisfaction with life on promoting healthy lifestyles in students who have just entered a university. \nObjective: to determine the relationship between satisfaction with life and healthy lifestyles in newly admitted students of a Venezuelan public university.\nMaterial and methods: quantitative, cross-sectional correlational study. A total of 684 newly admitted university students, selected on an intentional non-probabilistic sampling, 441 were women and 243 were men, aged between 15 and 25 (M=17.55; DE=1,039) who met the established selection criteria and gave their consent to participate. \nResults: students are characterized by high levels of life satisfaction and moderate healthy lifestyles. The satisfaction with life correlated positively and significantly with healthy life styles (Rho=0.375; p=0.000), physical activity (Rho=0.268; p=0.000), preventive behaviors (Rho=0.420; p=0.000), sleep habits (Rho=0.347; p=0.000), drug use (Rho=0.173; p=0.000) and medical check-up (Rho=0.165; p=0.001). Students with high satisfaction with life present better healthy lifestyles at the general level and in the dimensions of physical activity, preventive behaviors, sleep, drug use and medical check-up, compared to those reporting moderate levels. \nConclusion: satisfaction with life is an important element to consider in future health promotion programs, enhancers of healthy habits in the university context.

Different encryption schemes such as AES require finite field modular multiplication. There are a number of low area and fast systolic multipliers available in literature. A modular multiplication algorithm using modified interleaved modular multiplication is used to propose a polynomial basis systolic bit parallel multiplier which has very good area and delay tradeoff. It is observed that the proposed bit parallel polynomial basis systolic multiplier architecture achieves 17% less delay for the same area complexity when compared to the earlier best reported multiplier with m=8 and m=163.The FPGA implementation of the proposed multiplier shows that it has the least space and time complexity than other multipliers.

In Diesel Engines, the heat energy obtained from the glow plug increases the engine\'s ability to start up in cold climatic conditions and significantly reduces emissions of harmful gases leaving the exhaust. In cold climatic conditions, before the start off of diesel vehicles it is necessary to wait for about 10 s the cylinder block heating. This period negatively affects driving comfort. In this study, the mathematical results of the processes to optimize the time required for the glow plug to reach the required temperature have been experimentally proven. A test apparatus was developed to confirm experimentally the theoretical results. Thanks to these improvements concerning the manufacture of the glow plug, the time period to reach 850 ° C has been reduced by approximately 5 s. The proposed design is in accordance with the glow plug present in the market. Currently the whole glow plug must be changed at the end of lifetime, with our improvement only the inner tube resistance can be easily changed involving a cost reduction by about 60%.

A major cultural factor in determining the amount and nature of work performed in a society is the level and type of technology applied to the exploitation of its natural resources. Basically, tech-nology is that aspect of culture which encompasses the tools as well as the techniques people use in meeting their material needs. It functions through time in its interrelations to other aspects of society so its significance must be appreciated as means to maladapt a society not only to its natural environment but to itself as well to the point of being tyrannically dehumanizing

Agriculture has been a blessing for the people from pre historic period and for his survival man has been needy to adopt this profession. People used to practice many contracts of agriculture, before the emergence of Islam. Some forms of these contracts were legal and some were illegal. Some agricultural matters of early Islamic era which were directly or indirectly linked with Muhaqla, Muzariat and Musaqah and so on are analyzed in this paper because these are still practiced with different names. However, people who practice it are mainly unaware of their legality or reforms in these matters by Islamic Sharia. Therefore, it is an attempt to reveal the legal position of such issues in the light of Ahadith and Islamic jurisprudence.

In this work, the physico-chemical characterization showed that the adsorbent consists mainly of silica and alumina and its structure is disordered. The specific surface area measured is more considerable for purifying and activated kaolin. The point of zero load is measured at pH 6.6.The envisaged processis in batch systems. The results of the tests carried out indicate that the equilibrium is reached after 30 minutes. This sorption is maximum at 20°C, for stirring speed of 150 rpm, particle size between 150 and 200 µm and a pH 4.3. The maximum adsorption capacity is 39.9 mg/g. The kinetic study shows that the adsorption of zinc by kaolin follows the pseudo-first order kinetics and the Langmuir model is the most appropriate. In the same context, the results indicate a highly favorable adsorption of zinc on the kaolin(0 < RL< 1). Thus, application of the diffusion model informed that the external transport seems to be a step controlling the overall speed of the process while the intra-particle diffusion is involved in the overall rate of sorption process but this is not the only step that controls the speed.The thermodynamic parameters show that the adsorption of Zn on kaolin is spontaneous, exothermic and that randomness decreases at the interface during adsorption.

To explore the relationship between sleep quality and mental disorders and its related factors in Pakistani, and to provide a reference for the prevention and intervention of psychological disorders in various populations. The random cluster sampling method was used to stratify 15000 healthy people in all provinces and cities. The Pakistani Sleep Disorder Scale and the Pakistani Mental Illness Prediction Scale were distributed. The data were analyzed by SPSS 18.0 and independent sample t test, Correlation analysis, regression analysis. The scores of personality introversion and personality shift factors in urban populations were significantly higher than those in rural populations (P <0.05 or 0.01). The urban-rural differences in other mental health factors were not significant (P> 0.05). The scores of the single-child mental health factors were significantly lower for non-only children (P <0.01); the scores of various factors on the mental health of married people were significantly higher than those of unmarried people (P <0.01). There was a significant positive correlation between sleep quality and mental disorders in Pakistani (P <0.01, r = 0.339 ~ 0.541). Daytime function (SD1), insomnia (SD2), drowsiness of the Pakistani Sleep Disorders Scale. The five factors (SD3), exercise paradoxical sleep (SD4) and non-exercise paradox sleep (SD5) all entered the regression equation of the total score of the Pakistani Mental Illness Prediction Scale (P = 0.005), which could explain the variation of Pakistani mental disorders 38.8%. There are some differences in sleep quality and mental disorders among different demographics, and sleep quality has a certain predictive effect on mental disorders.